Shivangi Daga was born and brought up in a
Marwari family based in Calcutta. She got married within a year of completing B.A.
in psychology, literature and mass communications from Bangalore and moved to
Chennai in 2005. She is comfortable with a line of work that allows
her the flexibility to work from home and use her time effectively. A
home-based baking enterprise seemed the perfect route to traverse, given
current trends.
Chocolate Fudge Brownies drizzled with Chocolate Syrup |
On baking
“I have enjoyed baking since my teens.
Trying out new recipes on my friends and family and receiving both bouquets and
brickbats from them helped me constantly improve my baking skills. After
marriage I got busy with my new home and
soon even busier taking care of my 2 daughters. Baking was on the backburner
for a while except for my daughter’s birthdays or special occasions. It was
just by chance that I happened to bake a large number of cupcakes for a
friends’ Lil’ Miss Cupcake theme party.”
Baby Shower Cupcakes |
That was Shivangi’s first attempt at baking
on a big scale and it helped build her confidence. She continues: “I’m learning new
things everyday and adding more value for my customers.” She says she uses all
natural ingredients (“no synthetic cake gels or margarine for me please”).
Strawberry & Chocolate Cake |
Fairly active on food-related groups on FB,
her baking frenzy has seen a recent spurt in the past 6 months. She will be
part of the Baker Showcase Edition 3 for the very first time. She calls herself
a ‘chocoholic’ who breathes, dreams, reads (recipes) and of course eats--chocolate.
Of late, she’s been getting quite a few orders for chocolate bouquets. Ask if she prefers making chocs to baking cakes and she says: “Chocolates are more
lucrative so if the chocolate gifting business can fund my baking venture, that
would be super!” According to her, chocolate making is a no-brainer, one can
easily make 90 kgs and store it for a week for example, which is unthinkable
when it comes to baked goodies. While making chocs, it is easier to make bulk
quantities as it is more of a mechanical process. Baking, on the other hand, requires plenty of
creative effort, planning, balancing the right measurements and much more.
Mushroom Olive & Zucchini Onion Mini Pizzas |
Shivangi smilingly counters my views on cupcake fatigue having set in from a customer's perspective. Referring to my mildly controversial post on cupcakes ;-), she says she believes that cupcakes are here to stay.
Kids continue to be fascinated with them and hence it will always remain a birthday
party favourite. Coming from a cupcake bouquet creator, I shall take her word
for it! :-) She receives more orders for cupcake bouquets (which are more
expensive) that are used for gifting, vis-à-vis orders for a box of a dozen
cupcakes. Bouquets seem to make a gifting statement these days, be they of chocolates or
cupcakes! (Think I need to interview a florist next to ascertain the impact of this new fad on the flower business!)
Cupcake Bouquet |
On HBG
Shivangi’s discovery of HBG coincided with
her baking experiments. It was also the same period of time that she was
captivated by the book ‘The Secret’ by author Rhonda Byrne. She believes that
reading up on the Law of Attraction and her increasing fascination for baking
around the same time ensured that things were looking up and falling into place
in her life. “It's a good feeling,” she says. For her, the HBG forum is a
space for great learning and growth filled with useful baking tips, advice and recipes.
Being part of the Baker Showcase is an opportunity for her to meet new people
(other bakers and potential customers), and a platform that will help provide
the requisite exposure and publicity for her home-based venture called ‘Sweet
Nothings by Shivangi Daga’. She proclaims, “The Showcase will tell people I exist!”
Fun Facts
Easiest dessert to make – Layered Icecream
Cake as this does not require smoothening of edges and can be made in any dish.
Her fave recipe for this is a mix of biscotti, brownies, vanilla icecream and
three layers of chocolate sauce. (I’ve just had a brain freeze and need a break
to make a trip to my fridge. I return disappointed and make a mental note to
get my hands on this…and sooooooooon!)
Toughest dessert to make – Choco Lava Cake
Fave dessert – Brownies
Family’s fave dish made by her – Burmese
Khow Suey
Fave kitchen gadget – Spatula
Fave ingredient – Chocolate - for its versatility in being melted, moulded, cooked and baked!
Fitness mantra – Gymming and Yoga
Fellow Showcase participant’s goodies she
would most like to try - Divya Ninan-Eapen's Tiramisu
Salted Caramel Tarts (I call them her Spiderman Tarts!) |
Shivangi has termed herself the ‘most
anxious baker’ since her table is sandwiched between two of the most
experienced stalls at the Baker Showcase. One is the team to reckon with – a
group of not one, not two, but THREE experienced cooking and baking experts
cleverly titled ‘The Soul Food Sisters’ - comprising of Sara Koshy, Tasneem
Ayub and Girija Menon. The other table will be ‘womanned’ by Nanditha
Sashidharan - co-founder of HBG and owner of The Sugar Hut!
Shivangi keeps her chin up with a positive
attitude and states: “I am hell-bent on swimming across the channel rather than
drowning in between!” I saluted her spirit and assured her that being right in
the middle of the best was sure to be advantageous. My opinion is that she
would be noticed and their luck would definitely rub off on her. She responded
by saying, “Aapke moonh mein ghee shakkar!” The typical response when one wishes for the best to happen. Given the context however, we agreed that ‘ghee shakkar’
ought to be replaced by ‘chocolate ganache’!!
Chocolate Cupcakes |
The Baker Showcase is garnering much attention this week with articles in dailies such as The Hindu, Indian Express, Deccan Chronicle et al. Shivangi is thrilled that the pic of her salted caramel tart was used in one of them.
Red Velvet Whoopie Pies |
Showcase Specials
- Red Velvet Chocolate Whoopie Pies
- Nutella Brownies (Hazelnut & Chocolate Combo)
- Salted Caramel Tarts
- Peppermint Patties
- Crispy Sesame Studded Lavash with Burnt Garlic Hummus (a Lebanese dip)
- Buttery Garlic Rolls (usually called pull-apart rolls but in this case, already pulled-apart rolls! ;-))
- Nolen Gur Sandesh - a Calcutta special sweet dish, baked with cottage cheese & jaggery topped with fried crispies and icing sugar, and set in a shot glass
Garlic Rolls |
The FB Baker Showcase event page is grabbing eyeballs from participating and even non-participating bakers. Shivangi jokes that whatever she makes from selling her goodies would go towards buying stuff from the other bakers' tables! She seems to echo every baker's sentiments! :-)
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